One, one more time
It is such a moving experience, to present one logo design to a demanding client, and watch it getting approved. This is a new success in getting one single logo design presented and approved. The logo is for the fortieth anniversary emblem of the governmental institute in charge of the Kingdoms two vast industrial cities, Jubail and Yanbu. I will have it posted once it is officially announced. In our design company (www.mohtaraf.com) I have been lobbying for a policy of developing a single logo for a branding job. No options. To my mind a designer by definition, is someone who comes out with mainly one single design, to address one concept, or one entity. With this focus and determination, I believe,he or she, will be better able to hit the mark. The designers best resources of imagination, analysis, and experience come into play. I did not succeed enough times, to make this a rule. But...